Chritabel Akoto-Manu SAMBA\ MTN 2
The Mobile Telecommunication Network (MTN) as part of this year 21 Days of Y’ello care, will plant 9000 trees in the country.
The initiative is designed to challenge all MTN employees, business partners and stakeholders to look beyond themselves and reach out with various sustainable social interventions.
The overall target for the next three weeks is to plant a minimum of 2100 trees within the 21 MTN operating countries.
The staff volunteer will be joined by the various directors of the organization to driven all-out tree planting exercise in collaboration with the Ministry of Lands and Forestry .Environmental Protection Agency, and Zoom Landscape and Beatification.
The Chief Executive Officer of the group, Mr. Michael Ikpoki said the aim of the initiative is to enhance their relationship with the communities they operate in.
He said that the theme”Our Environment, Our Future “was chosen to coincide with the United Nation’s declaration of 2011 as the International Year of Forest to demonstrate their commitment to environmental responsibility.
Apart from growing trees, other programmes for the celebration includes environmental awareness campaigns, clean up exercise along some selected beaches among others projects.
“This year’s Y’ello Care challenges come at a time when the country has experienced drastic depletion from 1.8 million hectares over the last two decades “he said.
Mr. Ikpoki said that the initiative has now become a prominent feature in the group’s calendar, and is also one of the group’s flagship Corporate Social Responsibility (CSF) programme driven by MTN foundation.
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